THE ON-TRADE PREVIEWThe Apple Nectar
A brief overview of trends in the global cider market
Real Ale, Real Growth
A summary of the findings of the 2012 Cask Report
Used and abused and dressed up in all manners, the brewing industry uses the buzzword ‘innovation’ to introduce to market everything from Guinness’ widget (correct) to a new SKU (not so fast). Pete Brown sorts the wheat from the chaff, and finds that craft brewers, with a need to experiment and an ability to do so at less cost, have the edge.
Conversions one at a time
Opinion column about turning people on to beer and food matching